So I read about a “big issue” in the “e-sport world” of the Philippines from a phrase uttered by one of local e-Sport’s more prominent figures. The issue is apparently so big that it deserved coverage on some tech blogs; of course spouting the ever-so cliche feel-good ideas of “love of the game” and blatantly implying that the next generation of “cyber athletes” shouldn’t be “such money-grubbers”.
Excuse me while I laugh my ass off.
As offended I am at the sensibilities of the people who wrote that (blog post) garbage, I find it laughable that people still think that e-Sports is a thing in the Philippines or even in the world. Okay, maybe it is a thing with some local guys posing for MSI‘s gaming hardware, one of them being the subject of the other blog’s scrutiny. Or with the resurgence of Mineski and their brand of tournaments along with other emerging e-Sport promoters. More recently, there is a renewed interest in online games with Smart Telecom’s Game X platform for purchasing game credits for local game publishers. They also hosted a rather big tournament for Massive’s games with a more gratuitous prize pool in comparison with Assault Fire’s measly prize pool tournament which started this whole “debacle”. Mmm… maybe e-sports IS a thi—NOPE.
Still a big fat nope. E-sports is still not a thing in the Philippines, no matter how hard people try. It only appears to be a thing on the off-chance that people actually get with the program and make big money for e-sport promotions, game publishers, and sponsors. One of the key ingredients to making a successful e-Sport league is a big budget coming from a sustainable revenue stream. The lack of a sustainable revenue stream is something all online game publishers in the country have in common. I believe we have seen Level-Up, the country’s largest game publisher change hands more than three times in the past few years. It’s like passing a hot potato that nobody really wants.
If you actually follow e-sports, you will know that it goes with the game with the biggest player base and revenue stream. Back in the day it was Counter-Strike, and then Starcraft. There were many games they experimented in-between but it ultimately landed on massive online battle arenas (MOBAs), starting with that Warcraft III mod to League of Legends and then finally DotA 2. Most e-sport games in the spotlight are online games and there is no doubt as to why they are capable of having large prize pool tournaments continuously. That’s because they have a large base of players who buy their virtual items, merchandise and/or services regularly to the point that it has become the equivalent of printing money. It’s true, people go where the money goes both promoters and players and some people make it sound like a bad thing. As if these competitive e-sport types of games are the only games you can play “for-the-love-of-fucking-gaming.” By the way, I love how DotA 2 did their merchandise, that’s how I would have done League of Legends.
I’ve always told my colleagues that these e-sport events are necessary costs for the sole purpose of advertising your online game. They are glorious spectacles that cost a lot of money. You can hardly measure the results because there is a limited number of people you can accommodate in a day for a tournament so you won’t see a big spike in any measurable key performance indicators. But you know what, if you want to push your game into the mainstream, this is the road you have to take. You also need to keep your players interested in playing your game and spending money. Competitive games like first-person shooters and MOBAs thrive on competition so you need to conduct tournaments and the more newsworthy they are, the more advantageous it is to the game you are promoting.
The cost for logistics for a weekend tournament is already more than enough to make you shake your head in disbelief should you actually try to make money from these events; then there is the prize pool. What is the prize pool meant for? To reward players for their time and hard work? Hardly, it’s to make the tournament attractive enough to motivate people to take a crack at it and to make people talk about it. Then comes the hours of training, going through strategies, and even buying virtual items when needed. Preparation for these tournaments cost money too, if you’re serious about it. It’s an ersatz marketing tool, if anything.
Any spectator who comes into contact with staff or people in-the-know will scoff at a tournament with a small prize pool whereas their jaws will drop at disbelief at a fat prize pool. Big money tournaments are newsworthy, they can and will be talked about but that doesn’t equate an instant increase in your player base. A P1.5 million prize pool didn’t help Ragnarok Online keep it’s player base from bleeding to Ran Online. E-Game’s nationwide tournament for the now dead and buried Operation 7 which was also barking about a one million peso prize pool failed to garner enough interest and the tournament fizzled, never seeing the light of day.
I just contradicted myself. First they are a necessary spectacle and then they don’t really work. Why? I guess you’ll have to tune in tomorrow, as I dissect the requisite evils of these tournaments. Then, I will address the issue made by ignorant peanut gallery bloggers and the butt hurt of Assault Fire’s Community Manager. Also, it’s two parts because we are in dire need of hits before we “go red” and unlock the “In-debt knowledge of blogging” achievement. That sentence before this was sarcasm because I know it has to be pointed out.